Blog
SEO & Digital Marketing
Expert & Affordable
Grow your local business with organic strategies that compound over time.
What is SEO?
Search Engine Optimization (SEO) is the practice of improving your business' visibility on search engines like Google. Unlike paid ads, SEO focuses on organic traffic—getting your business to appear naturally in search results when potential customers search for your products or services. For your small businesses, investing in SEO will be a game-changer. It helps build long-term credibility, increases website traffic, and is much more cost-effective than other forms of digital marketing. By targeting local customers through optimized content, GBP optimisation, and dozens of other organic tactics that we offer, your small businesses can establish a stronger presence within your community and connect with customers who are already looking for what you offer.
Why Invest in SEO Over Other Kinds of Digital Marketing?
Unlike paid ads or social media campaigns that stop delivering results the moment you stop paying for them, SEO work compounds over time. By building a solid SEO strategy with us, you create a self-sustaining marketing channel that continues to drive web traffic, customers, and sales forever.
SEO targets people who are already searching for your products or services, making it the #1 most effective way to attract new customers. These are people actively seeking what you offer, we just have to get you in front of them.
Your competition is already investing in SEO, with their efforts compounding daily. By not doing so, you are falling behind in local search rankings. The sooner you start investing in SEO, the faster you can become more visible, credible, and attracting lifelong customers.
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Your customers are looking for you!
Let's help them find you.
SEO in Numbers
93%
of consumers search for local businesses online, showing the importance of local SEO for customer discovery
76%
of users visit a business within 24 hours of searching for it online, which highlights the immediate impact SEO has on foot traffic
46%
of all Google searches are local, meaning SEO is critical for targeting customers in your location
100%
of successful local businesses invest in local SEO for its longevity, reliability, and consistency in delivering results
How We Help
You focus on running your business.
We'll get people in the door.
Here's how we help businesses just like yours grow organically and attract new customers every day.
Stand out on Google
Business Profile
Google Business Profile (GBP), formerly Google My Business, is a key tenant of local SEO. GBP is a tool that allows businesses to manage their online presence across Google Search and Google Maps. It’s crucial for your business because it is the #1 way that customers find local businesses and services. A well-optimised GBP listing improves your visibility in local search results and Google Maps, helping drive more foot traffic and online inquiries. We'll improve your GBP presence through weekly upkeep, regular posting, and consistent strategy work.
SEO Optimise your Website
SEO optimisation of your website is a key tenant of SEO, and one of the main ways to appear in keyword searches. First, we'll discover what your customers are searching for. Then, we'll optimise your website for these keywords so that you appear in local search results. We'll create new pages, improve UX and flow of the site, and work on conversion optimisation to ensure the site preforms at its best. An improved website and online presence will help you build trust with potential customers.
Discover what your customers are searching for
We conduct thorough keyword research to find out what your customers are searching for and how to appear in search engines when they look.
Keep an eye on your competition
We'll keep an eye on the SEO & digital marketing efforts of your competition, and ensure we're getting ahead and staying ahead.
Build trust with potential customers
We'll leverage reviews, content, and improve your online presence to help you build trust with new potential customers.
Social Media Management
We'll post engaging and SEO friendly content to both attract customers, establish your brand online, and improve your reach.
Build a consistent client base
All of our cumulative efforts will help you establish yourself on search engines, which is the most consistent and affordable way to build consistnt client base.
Influencer Marketing
We'll partner with influencers to showcase your products and services to new potential customers. Other people's content also improves credibility on the web.
Blog Post Creation
We'll write engaging blog posts to further establish our expertise on google, improve our reach, and rank for more keywords.
Backlink Building
Backlinks (when other websites link out to your website) are crucial for building credibility in googles eyes. We'll build your backlink profile.
85%+ of new traffic & leads from organic searches
For all of my clients, over 85% of their new traffic, customers, & leads come from organic search. Let's leverage your online presence to drive leads & traffic to your site & storefront every day!
We drive results fast
Here is client of mine, who went from 0 to 13.6k impressions on Google and Google Business Profile in just a few short months of working together.
Our Past Success
Traffic Increase, Website Building, Page Optimisation
For our client Crockatt Contracting, I was able to increase his web traffic by 944%. Due to a bug he was unaware of, he was being hidden in search results on Google. I fixed this problem, and then fully optimised his website, building out product pages, optimising it for keywords. I also fully optimised his GBP, which caused the traffic spike in December 2023. This traffic continues to grow organically month over month. I brought him from virtually nothing on his GBP (right image) to 13.6k impressions monthly, which continues to grow month over month. I built out a beautiful website for him, complete with optimised service pages that drive inquiries and conversions. This equestrian page began ranking organically on google within two weeks of my building it.
Keyword Search Gains
I was able to get my client, a dog trainer, ranking for all of his target keywords. He went from not ranking at all to ranking in the top 10 position for all of his main search terms. He made massive gains (ine one case up 57 spots) for other keywords. His visibility (how visible you are in Google) went from 1.7% to 30% in under one year.
I built out optimised, dedicated pages for each of his main services focused on building trust & driving conversions.
Organic Search Drives Consistent Traffic
For all of my clients, the vast majority of their traffic comes from organic search. For this client here, we were able to drive 1.7k users to their website every month through organic search alone. 1.6k of these are brand new users who've never visited their site before, highlighting the ability of local SEO to bring consistent new users in search of your services to your website every day. The rest are return users (note that return users are more likely to return directly, which is why our direct traffic also strong). You can see that organic search is way more effective than all other traffic combined, including social media and referral traffic.
Basic
Packages & Pricing
We have several different pricing packages at fiercely competitive rates. We believe that no small business should ever be priced out of growth in the digital age.
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Google Business Profile Optimisation & Weekly Upkeep
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Review Management
Establish a strong presence on Google Business Profile & leverage customer reviews to build credibility on google as well as trust with potential customers.
INCLUDED FOR A LIMITED TIME: Content Photoshoot of your business, products, and services
$150
monthly
+$85 one-time setup fee
Growth
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Google Business Profile Setup & Weekly Upkeep
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Review Management
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Keyword Research
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Website Optimisation
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Website Technical Work
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Competitive Analysis
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Backlink Building
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Citations Building
$350
monthly
This package will get you established on Google fast. We'll start with keyword research to see what your customers are searching for. We'll SEO optimise your website, clean up any backend issues, build new pages and optimise them for keywords, and work on conversion optimisation. We'll grow your backlink & citations profile to build your credibility.
Full Service
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Google Business Profile Setup & Weekly Upkeep
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Review Management
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Keyword Research
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Website Optimisation
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Website Technical Work
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Competitive Analysis
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Backlink Building
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Citations Building
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Social Media Management
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Blog Post Creation
$750
monthly
Everything included in the 'growth' package with more hours dedicated to SEO work, plus social media management & blog post creation.
All Packages Include:
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Experienced SEO agent dedicated to your case
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Calls & tech support Monday - Friday 9am-9pm (and 24/7 for urgent requests such as website crashes)
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Frequent updates of work done on your business
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FREE Photoshoot of your business, products, and services to feature on GBP, socials, and website
about Me
Hi! I'm Elina. I'm a digital marketer, small business coach, and SEO expert. I've been working in the small business, creative business, and digital marketing space for 8 years. My passion is helping small businesses like yours grow by offering affordable, results-driven marketing and business development services. I truly care about my clients' success and believe that every business, no matter the size, deserves the chance to thrive in today’s competitive digital landscape. My approach is tailored to meet each client’s unique needs, focusing on strategies that deliver real, measurable results. Whether it's boosting online visibility or driving more local customers to your door, I'm here to help your business grow.
